The Ferrari Book – Passion for Design

Success is not founded on miracles, but is almost always the product of a clear concept-the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? First, even Today-70 years after the company was founded-the miracle of Ferrari is still due in large part to the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and being hard on himself and those around him gave the brand, under the emblem of the Cavallino Rampante, the power to become what it is Today: sheer fascination on four wheels. Second, the long list of international racing victories is equally important. there is no class, no competition, that Ferrari did not set its sights on and win more or less immediately during the companys last 70 years.